We are seeking a dynamic and strategic Director of Content Marketing to join our fast-growing FinTech B2B SaaS startup. Reporting to the Head of Corporate Marketing, you will be responsible for spearheading our full-funnel content strategy across marketing, including demand gen, website, blog, social, research, and thought leadership. In this role, you will lead a talented team responsible for thought leadership content, copywriting, web publishing, and web content as well as collaborating with content-producing colleagues across the marketing organization. Your expertise in corporate storytelling will be pivotal in bringing our brand to life through compelling content experiences.
- Comprehensive Content Strategy:
- Create and execute a cross-platform persuasive content strategy that influences audiences throughout various stages of the buying journey, ultimately driving product purchases.
- Collaborate with Web, Inbound, Product Marketing, Demand Gen, Partner and Industry teams to build a web content strategy and publishing processes, ensuring a seamless user journey based on persona-based segmentation.
- Provide insights and guidance on innovative content strategies that drive awareness, engagement, and pipeline growth.
- Maintain Tipalti messaging framework and socialize within Marketing and Sales to gain alignment and adoption.
- Thought Leadership and Next-Generation Content Marketing:
- Establish and maintain strong relationships with executives, thought leaders, and subject matter experts across the organization to source impactful content ideas.
- Develop a clear vision and distinctive POV for next-generation content marketing in the B2B SaaS industry, including content planning, prioritization, development, and team management.
- Editorial Calendar and Content Planning:
- Lead the development and management of a quarterly and annual editorial calendar, ensuring visibility and alignment among all stakeholders.
- Define content roles and governance within the editorial calendar to optimize content creation and distribution.
- Data-Driven Content Optimization:
- Utilize data and analytics to define key performance metrics and continuously refine the content strategy based on data-driven insights.
- Leverage data from multiple sources to create relevant and engaging content across various channels.
- Team Leadership and Development:
- Manage and inspire a high-performing content team, fostering creativity, collaboration, and innovation.
- Coach team members to grow professionally and drive success in their respective roles.
- Experience and Expertise:
- 8-10 years of proven experience in driving successful, scalable, and high-impact content strategies within fast-growing B2B technology companies.
- A digital native with a deep understanding of digital customer journeys and the ability to build brand relevance through content optimization and compelling experiences
- Demonstrated ability to transform ideas into compelling story arcs that resonate with the target audience.
- Data-Driven and Collaborative Approach:
- Strong acumen in analyzing data from various sources to inform content decisions and optimize performance.
- Exceptional cross-functional collaboration and influencing skills, with a track record of building productive partnerships across teams.
- Leadership and Management:
- Experience in building, coaching, and motivating high-performing teams, fostering a culture of creativity and excellence.
- Adept at setting and measuring key performance metrics for content and driving continuous improvement.
- Innovative Mindset:
- Proven ability to push boundaries and challenge conventional content marketing approaches, constantly seeking new and innovative strategies.
Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation.
But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently.
Around personal growth and wellness, Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player! Our culture ensures everyone checks their egos at the door and stands ready to reach success together. We also dedicate ourselves to diversity and equal opportunity for all.