Tipalti is looking for an innovative Account Based Marketing (ABM) Specialist to join our Demand Generation team! You will influence the strategy and execution of account-based programs and campaigns. In collaboration with the Marketing and Sales teams, you will drive awareness, engagement, and pipeline within primary accounts.
We’re seeking a motivated self-starter who can create, execute, analyze and optimize targeted marketing programs while building solid cross-functional relationships. This is a phenomenal opportunity to join a rocketship with a 98% customer retention rate built on trust and reliability.
Responsibilities
- Develop and execute the target account program, including strategy, budget, list management, account/contact follow-up, and reporting
- Partner closely with Sales and Sales Development to develop hyper-targeted programs that generate and accelerate pipeline
- Lead efforts to launch coordinated, multi-channel programs (may include social, advertising, email webinars, direct mail, events, etc.)
- Support driving registrations for field marketing events
- Track and analyze results and continually refine for optimal return on investment
- Work closely with Marketing Ops to utilize data to inform target account selection and to prioritize and track accounts throughout the pipeline
- Partner with Product Marketing to create and test targeted messaging that engages accounts based on account intel, use cases, and personas
Requirements
- 3+ years of experience in B2B marketing
- Experience working in a fast-paced technology environment, ideally enterprise software and/or B2B SaaS
- Excellent collaboration across teams, geos and roles
- Knowledge of marketing tools*, processes, and workflows to define and report critical metrics for ABM activities - including Salesforce, Marketo, Outreach, Postal, 6Sense, Turtl, LinkedIn
- Strong project management and execution skills, balanced with the ability to think strategically
- Bachelor’s degree in a related field or equivalent years of relevant experience required.
- Work authorization and criminal background checks are required.
Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation.
But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently.
Around personal growth and wellness, Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player! Our culture ensures everyone checks their egos at the door and stands ready to reach success together. We also dedicate ourselves to diversity and equal opportunity for all.
Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation.
But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently.
Around personal growth and wellness, Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player! Our culture ensures everyone checks their egos at the door and stands ready to reach success together. We also dedicate ourselves to diversity and equal opportunity for all.